Brewed awakening

Joe Shoemaker franchise owner
Joseph Shoemaker, who operates Sonoma’s new Dutch Bros. Coffee outlet with wife Mackenzie, takes a break during a busy opening weekend. On Friday, May 16, the full crew of 16 baristas served free coffee all day at Broadway and Andrieux.

On Saturday, the Shoemakers donated the day’s drink sales, a total of $2,780, to the Boys and Girls Clubs of Sonoma Valley. “It was awesome to see the community come out and support an organization that is so involved in the lives of so many families here in Sonoma,” Mackenzie Shoemaker said. As for the competition, Joseph is confident. “I think Sonoma is big enough to have two ‘drive through’ coffee spots.”


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