Farmers Market menu looks healthy, yummy


From fresh, organic produce to healthy dinners to guilty pleasures – corn dog, anyone? — offerings at the upcoming Tuesday Night Farmers Market read like the ultimate shopping list.

The season opens May 3 on the Plaza with 63 vendors of certified produce, prepared foods, arts and crafts, and entertainers. Booths will occupy the both lanes of the City Hall horseshoe, and wrap around the north side (don’t say “back”) of the building.

Emily Fitzgerald, board vice president for The Valley of the Moon Certified Farmers Market, said vendors were approved and assigned spaces based on a point scale that rewarded local, small, independent businesses.

Only 15 applicants were denied, she said.

The goal of having healthier options for to-go food was met, Fitzgerald said. Many of the new prepared foods, such as pizza and pasta, will use ingredients sourced from farmers at the market.

“They end up supporting each other,” she said.

The VMCFM, managing the market independently for the first time, ended an old rule dictating what each vendor could and could not sell. For 2011, if a vendor is licensed to sell something, they can, regardless of what other vendors offer.

“There will be more freedom to be an entrepreneur,” Fitzgerald said. “Vendors will have to find their niche.”

Fitzgerald confirmed that her group will bid on the contact to manage the Friday morning market, which takes place on the Depot Park parking lot of First Street West. The county, which owns the property, has issued its first-ever Request for Proposals to hear ideas from prospective operators for the weekly market.

A mandatory meeting for all RFP participants will be held Friday, April 15, at 2 p.m. at the Sonoma Valley Veterans Memorial Building. The deadline to apply is May 1.

Going to market
The Tuesday Night Farmers Market will open May 3 with these participants:
Arrowsmith Farms
Aztec Dahlias
Bees and Teas
Bohemian Well-Being Farm
Boxes – Boxes
Busalacchi Farms
Byerbri
Cathy Wayne – Felt Artist
Cochon Volant BBQ
E-Saan Thai House
EF Educational Homestay Program
Ellie By Design
Emily’s Cottage
French Garden Farm, LLC
Gold Rush Kettle Korn
Harvey’s Gourmet Mini Donut Company
Hector’s Honey
Home Maid Ravioli Co
Hope Ranch
Hot Headz
Java Wagon
Jungle Maiden Jewelry
Kashaya’s Brick Oven Pizza
Mommy’s Yammy’s
Mt. Moriah Farms
Neufeld Farms
Oak Hill Farm of Sonoma, LLC
Ortiz Brothers
Paul’s Produce
Po-Po The Clown
Porky’s Original BBQ Style Onions
Primavera
R Schletewitz Family Farms
Ramblin’ Rose Designs
Rancho Viejo
Rhodes Family Farm
Rocket
Senk Farms
Serres Ranch Blueberries
Shiso Sushi & Grill
Solar Living Institute – Real Goods Solar
Sonoma Sister Cities Association
Sonoma Valley Teen Services
Special Cut Flowers
Spring Hill Cheese
Stemple Creek Ranch
Tara Firma Farms
Taste of a Gyro
The Bejkr
The Epicurean Connection
The Fruit Outlet
The Handmade Pantry
The Killer Baking Co
The Olive Press, LLC
The Patch
The Smoked Olive, LLC
The Sweet Factor
Triple T Ranch & Farm
Uncle Bill’s Gourmet Corn Dogs
Visionary Woman Tarot
Worm Endings Unlimited


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    One Response to Farmers Market menu looks healthy, yummy

    1. Sharon Ivanoff says:

      It would have been nice if the VOMCFM notified the 15 applicants that were denied before they found out via the newspaper and the Market’s website. So much for supporting local grower.